Fable

Every user has a story to tell.

Fable’s AI reads that story in real-time. It understands your content and what each user responds to, so you can personalize and recommend for them faster than ever before.

A hero image representing finding your user's story

Don’t be stuck in the past

The Olden Days

DIY personalization is hard

  • Need to hire data scientists and PhD ML engineers just to understand how to index your content
  • Expensive and hard-to-build vector databases, pipelines, transforms, map-reduces, and more
  • Long cold-start period where all users receive the same content
  • Cannot explain to a user why something is right for them

The Fable Way

Magically know your users

  • Integrates into existing products in hours with simple APIs and SDKs - no ML expertise required
  • Superfast AI understands your content and users in real-time
  • Instant, personalized search and filtering across your content
  • Justify your recommendations effortlessly, in your brand voice

Three simple steps

Add smarts to your content

Feed in your content (whatever that may be) and user events.
We’ll handle the hard parts.

1

Index

Send your articles, products, recipes - any text content. We automatically extract meaning and build a complex index of everything.

2

Learn

Our AI builds rich user profiles based on behavior patterns. It learns topics, sentiment, engagement signals, and content relationships automatically.

3

Personalize

Fetch personalized recommendations, search results, and content rankings via API. Each result includes confidence scores and explainable reasoning.

Use Cases

Built for modern content-powered products

From news sites to e-learning platforms to recipe blogs, Fable powers personalization everywhere users consume content.

Personalized News Feeds

Surface articles users will love based on reading history, engagement patterns, and topical interests. Increase time-on-site and reduce bounce rates.

Increased user satisfaction

Smart Content Discovery

Drop in smart AI-infused search functionality that understands your user’s context. Rank results by personal relevance, not just keywords.

More of your content finds readers

User Insights

Access per-user insights about their profile and how it relates to specific content. Justify recommended content in real-time.

Higher user trust & retention

Email & Notification Relevance

Use relevance ranking to find and feature the content that will resonate with a particular user during each communication opportunity.

Higher email click-through rates

Related Content Reference

Easily spiderweb users through related products. Indexed content objects are automatically linked to help find related content quickly.

Deeper user engagement

Persona Discovery

Understand your audience at scale. Identify emerging user segments, content gaps, and trending topics with AI-powered analysis.

Data-driven content strategy

Join the private beta

Get early access to Fable and help shape the future of AI-powered personalization. Limited spots available.

Learn More

No commitment required • Early access pricing • Priority support

Join the Private Beta

Get early access to Fable and personalize your products first.